AkoFresh, reimagined

Why I built it

AkoFresh is a youth-led food-systems organisation based at KNUST in Kumasi. It builds solar-powered cold rooms and refrigerated tricycles, and runs a digital marketplace, so that farmers and fishers lose less of what they harvest. I like the work and wanted to practise telling an impact story to three readers at once: the farmers and partners who want the service, the funders who want proof, and the journalists who want the story. I redesigned the site as an exercise. AkoFresh did not ask for it and has nothing to do with it.

What I explored

• A hero that says it in one line, "Turning harvests into hope", over quiet footage of produce, with a pause button for anyone who would rather it stood still
• Impact up front: food saved, farmer income, jobs and emissions avoided sit directly under the hero, ahead of any explanation
• A page for each service: solar cold storage, refrigerated tricycles, the digital marketplace, installation and training, and research
• Proof in order: partner logos, awards and press, so a funder can check the claims without leaving the page
• Light and dark themes from a single set of colours

Accessibility

Many visitors would arrive on a phone, on mobile data, sometimes outdoors. Text sits on a darkened layer over the footage so it stays readable, the video can be paused, tap targets are large, and the pages are built from a small set of reused Elementor sections so they stay light.