Fido, reimagined
An unofficial experiment: I rebuilt the marketing site of a fintech that works in three countries to learn WordPress multisite properly. Not commissioned by Fido.
- Experiment
- 2026
- Design and WordPress engineering
- markets the real company serves: Ghana, Uganda, South Africa
- 3markets the real company serves: Ghana, Uganda, South Africa
- WordPress install running the whole network
- 1WordPress install running the whole network
- clients involved. This one was for me
- 0clients involved. This one was for me
Why I built it
I wanted to learn WordPress multisite on a problem that actually needs it. Fido is a fintech offering credit, payments and savings in Ghana, Uganda and South Africa, so its site has the classic multisite shape: one brand, several countries, shared design, different content. I rebuilt it as an exercise. Fido did not ask for it and has nothing to do with it.
What I explored
- One network, several sites: running separate sites from a single WordPress install, and what should be shared across them versus owned by each one
- A shared component library in Elementor, so a page pattern built once can be reused on every site
- A clear product structure: Borrow, Pay, Save and the Fido Score, each with its own page and one primary action
- Lightweight pages, with mid-range Android phones on mobile data in mind
Accessibility
Financial products have to be readable by everyone, experiment or not: plain-language copy, high-contrast text over brand colours, large tap targets, and labelled forms.